All across America, Companies everywhere practice a marketing technique known as “gifting” or gratis as commonly referred to in some circles. Whether You are shopping the Make-Up/Fragrance counter at your favorite Department Store or cashing in a gift card from the online merchant that Thanked You by providing you with a $10.00 gift card. You have just received a “gift”. The value of the gift itself is irrelevant, it’s the value or values of the gift giver that is more important and relevant. Is the gift free from any “strings” or conditions? Does it come with a “promise” implied or inferred that requires a contract obligating another action on the part of the recipient? [For example: "Buy Two Get One Free"... an awesome deal if in fact you need the third item, or have someone special in mind to "gift" it to].
Christmas time is filled with the spirit of gift giving, people from different Nations and Cultures practice a long-lived tradition of gifting and gift exchanges. Even Corporate America practices this ritual with it’s “Special” Clientele’ that have purchased X amount of merchandise during the past year or remitted on- time payments or have ordered and paid for services rendered exceeding the average during the past fiscal year. The Manicurist often treats his/her clients with a “Bonus” manicure on Special Holidays or on Birthdays, Anniversaries. A great way to introduce yourself and your services to New Clients is to offer a “Complimentary” service off of your menu of services [brilliant strategy for anyone in the service industry]. Even the very best litigators or law advisers will offer at least a one hour consultation at NO CHARGE to their prospects (without obligation) seeking legal advice on any particular legal subject. Again, a wonderful strategy and prudent maneuver on the part of the Service Provider or Law Professional. The benefit to the Consumer is clear, “We” get the opportunity to “Try” before We Buy into a service contract or commit to a service provider.
The word “Value” used in the Posts Title is not a question per se. I am not attempting to question or analyze the act itself nor the motive behind it. To the Marketing Strategist that devised this concept and executed it by administering a test market and then released the “Offer” to the masses… I wish to say “Kudos” dude or dudette (as it were), You dreamt it, you wrote it, presented it, tested it, and no doubt cornered the market with it and made Your Client and Your Firm Very Happy and Very Rich! I applaud the innovative out of the box thinking that led to Your success…Cheers!
As for the Real Estate Professionals struggling with connectivity and marketing concepts or how to successfully “Tether” themselves to their respective sphere. Anything YOU can do to “Cement” yourself to that sphere is a good thing. Not only prudent and wise, but WILL lead to a strong connection between You and the Client! This simple and often cost effective practice on your part provides you with the peace of mind that in a market which is constantly shifting with variables like supply and demand, fickle buyers & demanding sellers, technological advances, stiff competition and the Spirit of the American Entrepeneur; it should be CLEAR to all of you why this or any other “out of the box” thinking is a critical move on the part of the Shrewd Real Estate Professional to deploy in a strategy that leads to procuring, securing and cementing a “Valuable” Relationship between Trusted Adviser & Client.
[IDEAS!]
Gift Baskets are GREAT and are appreciated by many homeowners, but let’s face it, it has been overdone. How about providing that “Special Client” with a “Gift that keeps on Giving”… Like a book? It can be anything You deem valuable as it pertains to Home-ownership, Finance, Personal Finance Management, etc. “I LOVE to gift books for many reasons“, as a Child one of the best books I received was from a School Teacher that happened to be My Best Friends Mother. The book was “Where the Sidewalk Ends” By Shel Silverstein. My Friends Mom personally wrote a very special note to me and signed it. It is by far one of the most valued gifts I have ever received and one need only ask or talk to any of Nieces or Nephews to confirm that impact.
“Ickle Me Pickle Me Tickle Me Too.. Went off for a Ride in a Flying Shoe…Hooray, What Fun, Its time We Flew… Said Ickle Me Pickle Me, Tickle Me Too!”

Thank you Shel Silverstein and Thank You Ms. Jackson!
“Go Ahead…[HELP!] Yourselves!”
Real Estate Professionals can buy “HOME SOS!” ~ “Save My Home!” by Author “Richard T Fernandez” at a discounted rate (well below wholesale with a minimum purchase of just 10 Copies! Pay for 9 Copies plus shipping and receive ONE Autographed Book FREE) For more information on this offer, please email: sales@homeiswherethesmartis.com or visit us on the web at: www.HomeIsWhereTheSmartIs.com and click on the “RE PROFESSIONALS” Link on the footer of the website.
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